Let's Make Yours the Best Email List Ever

Include a "Join My Email List" link in all online content. Do you have articles on your Web site or on other Web sites? Do you have your own blog? This is another great opportunity to add people to your list. Include a link that takes readers to your sign-up page. Your copy could read, "Like this article? Get more like it in your inbox. Subscribe today for our monthly e-newsletter."

Include a "Join My Email List" link at the bottom of your email signature. This is great advertisement and it's free. Add one line that describes the benefits of your newsletter or email promotions like, "Get our monthly newsletter with tips on how to grow your business," or "Receive weekly coupons for exclusive discounts."

Promote your email communications in all printed materials (including your business cards). It's easy to forget about email when doing a printed piece. Whether it's a brochure or a direct mail postcard, don't forget to add a line asking the receiver to sign up for your free newsletter. Business cards are a great place for a quick promo as well.

By putting some of these tactics into action, you'll see your list increase over the months and years to come. More contacts mean more opportunities to bring in new customers and build lasting relationships.