AOL Layoffs Highlight Time Warner's Quandary

Stock quotes in this article: TWX , GOOG , YHOO  

In addition to its changing business strategy, AOL recently announced that it is moving its headquarters to New York City from Dulles, Va.

A source familiar with the situation says the job cuts will be completed by the end of the year. In the U.S., 1,200 workers will lose their jobs. The bulk of those will be notified on Tuesday, and 750 of them are located in Dulles.

Even after the jobs cuts take place, AOL's office in Dulles will be its largest in the world, home to roughly a third of its work force.

Investors have speculated that the fate of AOL will be decided after Time Warner CEO Dick Parsons steps down. Parsons has said he will be handing over the reins of the company at some point to its president, Jeff Bewkes, but no timeline for the transition has been forthcoming.

In the meantime, analysts say that cost-cutting cannot drive the levels of sustainable growth at AOL that are needed in order to drive up Time Warner's stagnant stock price. In a recent research note, UBS analyst Michael Morris said that he doesn't anticipate any revenue growth from AOL next year, and he's not expecting "material growth in consumer use of the AOL properties."

Martin Pyykkonen, analyst with Global Crown Capital, says the job cuts at AOL are a necessary step for the company.

"Everyone is looking for AOL to be a bigger contributor to operating income, and you're not going to get there at this point unless you prudently look at the cost structure," says Pyykkonen. "That said, this does underscore that it's becoming more of a challenge to manage AOL to the profit level that people are expecting."

Shares of Time Warner were recently down 18 cents, or 0.9%, to $18.80.

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