This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Microsoft's Right to Fear a Google/DoubleClick

Microsoft (MSFT - Get Report) is terrified of Google's (GOOG) plans to buy DoubleClick.

As well it should be.

Last week, the Redmond, Wash., software giant's push to block Google's proposed acquisition of ad-serving firm DoubleClick reached a fevered pitch. Microsoft's lawyers told a Senate subcommittee investigating the deal that a combined entity would violate antitrust laws and would make it that much harder for anyone to take on Google in the online ad space.

Unfortunately, for Microsoft -- and fortunately, for Google investors enjoying another 52-week high -- the software giant is probably only half right. Despite Microsoft's flurry to block the deal, a Google/DoubleClick combination isn't likely to be found to violate antitrust laws.

But much as Microsoft has been dreading, "GoogleClick" would occupy a prime position to further capitalize on the booming online ad market in which Microsoft has long been struggling.

While last week's courtroom theatrics made headlines, Microsoft has been working frantically behind the scenes to scuttle the Google and DoubleClick deal. Microsoft has hired a Washington lobbying firm and a public relations firm, and CEO Steve Ballmer and other top executives have placed phone calls to rally support, according to the blog SiliconAlleyInsider.

And along with AT&T (T - Get Report), Microsoft has funded a research paper written by the AEI-Brookings Joint Center for Regulatory Studies that agrees with its legal position against the deal.

1 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
GOOG $548.00 -0.73%
MSFT $40.66 -0.74%
T $32.65 -0.97%
AAPL $124.43 -1.54%
FB $82.22 -1.18%


DOW 17,776.12 -200.19 -1.11%
S&P 500 2,067.89 -18.35 -0.88%
NASDAQ 4,900.8850 -46.5560 -0.94%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs