CHANGE IN RATINGSActivision (ATVI - Get Report) coverage initiated at Goldman Sachs with a Buy rating, based on expectations for strong growth in sales and margins over the course of the new console cycle. Note that online connectivity will enable in-game advertising, digital distribution, and micro-transactions. Price target at $24.
DemandTec (DMAN) initiated at Morgan Stanley with an overweight rating and $15 price target.
Electronic Arts (ERTS) coverage initiated at Goldman Sachs with a Buy rating, based on strong position heading into new console cycle. Note balanced portfolio of top franchises and international expansion. Price target at $64.
General Motors (GM - Get Report) downgraded at Goldman Sachs to Neutral from Buy due to valuation. Shares are up 21% since September 7, indicating that value of a UAW concession package appears priced in. Longer term fundamental outlook remains challenged. Price target at $37.Harte-Hanks (HHS - Get Report) downgraded at JP Morgan to Underweight from Neutral. Cites lack of short-term catalysts based on continued challenging business conditions. Wimm-Bill-Dann Foods (WBD) downgraded at Credit Suisse to Neutral from Outperform. Cites strong growth and fundamentals are already priced-in to the stock. Raised target to $122 from $119.50.