A Few Good Accountants

Jeff Forrestall, certified public accountant and managing partner for Atlanta accounting firm Forrestall, Savage, Galeano & LI, cringes at how many businesses don't ask if their accountants have experience in their industry or business size.

Businesses should also look for the right size accounting firm, advises Phil Politziner, CEO of Amper, Politziner & Mattia in New Jersey. Larger firms might not have the time to serve small businesses properly. "You want someone who is going to be interested in you and playing in [your company's] space," says Politziner.

CPA vs. Accountant

The two questions a small business owner most often asks an accountant are, "Is my bank balance right?" and "Do I owe money?" says Forrestall.

But after you identify the scope of your accounting needs, determine if you need an accountant (uncertified) or a CPA (licensed to do audited financial statements). "Anybody can do your tax returns," says Forrestall. Uncertified accountants can still serve your business needs, just let their experience and background be your guide.

Certified or not, it's a good idea to talk to your attorney or bank to see if they have heard of the accountant or firm, suggests Forrestall. Check the references of your accountant and see how they're treating other clients. Look at the success of your accountant's own business and "go with the ones that are making it happen," says Laurent.