This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Credit Apple for Giving Credit

Even the smartest marketing guru can drop the ball.

Apple (AAPL - Get Report) CEO Steve Jobs has earned his reputation as a marketing genius. But he started out by getting this one so badly wrong.

Jobs went into full damage control Thursday, agreeing to hand out a $100 Apple Stores credit to each person who bought an iPhone before the price was slashed. The move came just hours after Jobs was dismissing complaints and implying that the customers wouldn't get a penny.

"We need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price," he admitted in an open letter to customers posted on the Apple Web site. "Our early customers trusted us, and we must live up to that trust with our actions in moments like these."

It was the right move -- and made not a moment too soon.

"We want to do the right thing for our valued iPhone customers," he added. "We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple."

Jobs acknowledged that he had made the change after receiving "hundreds" of angry emails and reading "every one."

(Hundreds of angry emails from Apple fanatics? Hey Steve, now you know how Bill Gates feels when he logs on every morning!)

The refund was a dramatic reversal from the stance Jobs took just a few hours earlier, when he dismissively told USA Today: "That's technology."
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
AAPL $126.00 -0.35%
MSFT $44.39 -0.02%
FB $87.55 0.30%
GOOG $522.86 -0.10%
TSLA $279.72 -0.11%

Markets

DOW 17,683.58 -46.53 -0.26%
S&P 500 2,068.76 -8.02 -0.39%
NASDAQ 4,991.94 -17.2740 -0.34%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs