This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Passion for Business vs. Passion for the Business

"It's a little strange -- I'm going from hip hop to kosher food," says Ruby Azrak, the sole investor behind Hot Nosh 24/6 , a new line of kosher vending machines that sell onion rings, pizza, potato knishes, vegetable cutlets and mozzarella sticks. Within two years, Azrak hopes to have 2,000 machines installed in airports, hospitals, colleges and yeshivas nationwide.

Azrak has a talent for starting and investing in all sorts of businesses, which was quite apparent as I recently waited for him in his Manhattan office, surrounded by piles of rhinestone-studded sweatshirts from House of Dereon , singer Beyonce and her mom's clothing line, which he also runs.

While Azrak certainly wears the role of entrepreneur well, it's clear that his passion is for starting a business itself, not necessarily a specific type of business. Does this distinction play any role in a small-business owner's success?

For the Love of the Game

Since the early '90s, Azrak has been involved in a number of other ventures, from jewelry to men's underwear to partnering with Russell Simmons in the clothing line Phat Farm, which they built into a $700 million retail business then sold to Kellwood Company (KWD). Azrak has also created an apparel brand for rapper Nelly, which he sold last June. In addition to House of Dereon, he's now focusing on Hot Nosh 24/6.

As for how Azrak embarked into the food realm, he explains that about five months ago he was approached by a mutual friend who knew Alan Cohnen and Doron Fetman, New York-based creators of the novel kosher-vending-machine concept, who were seeking a business partner.

No matter what type of business it is, "I'm into the marketing," Azrak says matter-of-factly. He spends a significant amount of every workday meeting with people to not only increase awareness of his brands, but also to keep in touch with potential new ventures from real estate to retail and from "young kids who are trying to create a line that need a financial backer," he says.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,672.60 -141.38 -0.79%
S&P 500 2,051.82 -11.33 -0.55%
NASDAQ 4,757.8790 +7.4820 0.16%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs