YouTube Ads Could Be a Boon, Blip for Google
Stock quotes in this article:
GOOG
While having the potential to be a powerful way to connect with customers, this second type of ad would be a riskier expense on television.
The ads are being run on a trial basis, and BMW is currently not paying for them, Harris says. But the company is keeping a close eye on the results, and the new format so far "seems like a fantastic opportunity to find new, emerging ways to connect proactively with consumers," Kelly says. Along with advertising in a way that's not possible on TV and at a fraction of the cost, other elements are likely to lure television ad dollars to online video ads. The 18-to-35 male demographic -- much coveted by advertisers -- is spending more time online and less time watching TV. Additionally, the spread of digital video-recorders means that a growing number of television viewers can fast-forward through commercials -- a move not applicable online. Google's latest move, in other words, may be more meaningful on several fronts than believed on the Street.- Loading Comments...
- Loading Comments...
Featured Photo Galleries
| Dow Jones | S&P 500 | NASDAQ | 10-Year Note | |
|---|---|---|---|---|
| 10,203.66 | 1,089.91 | 2,147.79 | 34.86 |
Oil *
77.56
|
|
UP
180.24
|
UP
20.61
|
UP
35.35
|
DOWN
0.17
|
10 Yr
3.49%
SPDR Gold
108.08
|
|
+1.80%
|
+1.93%
|
+1.67%
|
-0.49%
|
Data delayed 20 minutes |














