For years, fears of the consumer's demise have been prevalent. Each time the fears have surfaced, the consumer ignored the problems and just kept on spending. The savings rate has remained low, wages have remained firm and the economy has continued to grow. Assets have been appreciating too.
Look at what the price of residential properties have done in the last six years. The stock market just made a new high a month ago, adding to 401k savings and other stock market investments. It has been a perfect world for some time, and any thought the consumer wouldn't continue to spend has been wrong. After this perfect storm of consumer spending, we are hitting the first real road bumps in the consumer's ability and desire to continue to spend. Gasoline has recently moved to $3 a gallon, and food prices have been rising as well, which is increasing pressure on the consumer. We know the government likes to look at inflation ex-energy and food, but last time we checked, these two necessities are what everyone spends on first. The subprime issues have created worries about borrowing and fear about its impact. People can no longer bet on appreciating real estate values, as the housing slump has forced prices lower. Many have already tapped into the equity created in the last few years and have spent it. This is a twofold issue. First, there is the absolute issue of the consumer having used up this source of funds, and second, there is the perception issue. When consumers don't feel good about the prospects of their assets appreciating, they stop spending. The bottom line is the consumer may be losing his desire to consume. So what do we do about it? Well, the one thing we can do is avoid owning consumer-discretionary stocks or reduce exposure to the sector until these issues become resolved. We have to look no further than the biggest and best indicator of consumer spending, Wal-Mart (WMT Quote - Cramer on WMT - Stock Picks).| Wal-Mart |
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| Home Depot |
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