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"One company's trash may turn into another company's gold," Jim Cramer said on his "Mad Money" TV show Tuesday. Calling it a "hideous" day on Wall Street, Cramer again urged investors to find opportunities away from banks, creditors and mortgage companies. Insisting that he was not going to hide from Federal Reserve Chairman Ben Bernanke's "version of Apocalypse Now," Cramer said he believes that the Fed is willing to take the recession. However, he assured viewers that food stocks will outperform the market and put investors into the black. Cramer spotlighted cyclical companies Kraft Foods (KFT Quote) and Procter & Gamble (PG Quote) as being in a capital preservation phase.
In turn, both companies are in a position to sell their less profitable brands, Cramer said. Additionally, during a recent conference call, Kraft CEO Irene Rosenfeld discussed the company's becoming "leaner," he said.
Ad Age Magazine echoed these thoughts in a recent piece, according to Cramer, who said he appreciated like-minded companies such as General Mills (GIS Quote), PepsiCo (PEP Quote) and ConAgra Foods (CAG Quote).
Loser Brand Aid
"We're talking about brands tonight," said Cramer, re-emphasizing the importance of brand strength. Investors can make "big money" in buying into companies that recognize this principle, he said. First up was Treehouse Foods (THS Quote), which has been on an "acquisition spree" of late, Cramer said.- Loading Comments...
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