Six years ago, I bought a vacation home in Panama City, Panama. Within a year of buying that home, I was fortunate enough to land a part-time position as a country manager for the University of Pennsylvania's Wharton School of Business' Global Consulting Practicum. At GCP, we partner with top-tier foreign universities in Chile, China, Colombia, Israel, Peru and Spain to assist companies who want to enter or expand their presence in the U.S. market.
Finding companies that are interested in marketing and selling products in the world's biggest market isn't that difficult. We have a strong, vibrant economy, and the world admires our business ethics. The U.S. is the easiest place on the planet to do business.
Culturally, Americans only have to meet someone once or twice to determine if their skills and personality are a fit for us. I have gotten business from U.S. clients after one meeting if there is a need and a fit.
Doing business abroad is a totally different matter. Most Americans don't have the patience, because the process I am about to describe is very arduous and time-consuming. There are two phases for obtaining business abroad.