Talon Air's Luxury Jets Go Above and Beyond

The market for private jets has grown significantly in the last 15 years, explains David Almy of the National Association of Aviation. There has been a 15% increase in the number of business jets shipped in the first six months of 2007 vs. 2006, according to the General Aviation Manufacturers Association.

Still, "the advantage [Katz has] is that it's all under his control. If you go to any typical broker or charter outfit, they don't know what they will be able to get you," says airline consultant Robert Mann.

This consistency counts. "People use Talon Air because [Katz] consistently uses a high quality and in doing so, provides value," says Mann.

Mann is both realistic and optimistic about the future of Talon Air. "I think there is a finite size for the market for high-end transportation but with that being said, there is no reason Talon can't be both a success and expand," says Mann.

As Kaufman puts it, "We are in the industry somewhere between the high-end broker and NetJets; we're just more cost-efficient."

Beneficial to Talon clients is the time-efficiency factor as well. Based out of Republic Airport, which is located on Long Island, N.Y., (about 17 minutes from downtown Manhattan on the complimentary helicopter shuttle), the airline isn't subject to the long delays at the other New York City area airports.

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