Talon Air's Luxury Jets Go Above and Beyond

	Take on Talon

Imagine deciding that you want to catch a show in London tonight, while squeezing in a massage along the way. Doesn't that sound like a dream?

Well, it's not any longer -- if you are in New York City, in as little as one hour's notice, you can go to any destination in the world with Talon Air, a luxury air-charter service.

How much does this dream cost? From New York City to London, $105,000 for a nonstop round trip on the Hawker 4000, one of Talon's newest planes, which seats up to nine passengers in plush comfort.

Talon has positioned itself as one of the few charter companies in the luxury market that has its own fleet. Talon currently employs 11 jets, and is expecting delivery of three more. And unlike many other private airlines, there are no extensive service contracts required for customers, which means no long-term commitment.

When it comes to passengers' preferences, Talon also goes above and beyond -- amenities available for the choosing include gourmet cuisine and fine wines, the latest movies and manicures from its "spa in the sky" service, featuring Frederic Fekkai products.

Above the Flock

Not surprisingly, high-end clients are very drawn to Talon, which was founded in 2001 by real estate lawyer Adam Katz -- and with good reason.

"Clients save the overhead expense ... Talon takes on the risk and still gives people the same experience of owning a jet," says Jason Kaufman, Talon vice president and director of marketing.

Competition in the industry is intense, however, notably from NetJets, which has been around since 1986 and gives customers fractional ownership in its fleet. Kaufman points out, though, that Talon's jets are typically 18 months old while NetJets' are on average about five years old.

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