Cramer's 'Mad Money' Recap: Today We Sell

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"I want to do things differently with this week's Game Plan for next week," Cramer told viewers of his "Mad Money" TV show Friday.

He said he usually gives viewers a bunch of catalysts and explains how to trade around them, but not this week. "I don't want you to buy ahead of any earnings reports next week, with the exception of just one," he said.

The market has had a gigantic run, "and it's starting to get a little precarious," he explained. "So why don't we become a little cautious. We've got nothing to lose."

"Those bear markets in banks and housing and brokers," he said, "keep fighting to pull our bulls down." But he's not calling a top. He still believes the Dow will close the year at 14,500 -- he just believes it's time to take some profits.

"Nobody ever got hurt taking a profit," Cramer said.

This week, Caterpillar(CAT Quote) and Google(GOOG Quote) were disappointments, Cramer said, and he doesn't want to see people caught in similar situations next week. Cramer owns CAT for his charitable trust, Action Alerts PLUS.

As for Google, he said, it "legitimately disappointed" and is now a "show-me stock," which needs to prove itself again. But Cramer said that in spite of its bad quarter, Google could "easily quadruple its revenues" as it continues to increase its share of the ad market.