Internet
"I'm pleased with the revenue, and there is nothing dramatic here to make me change my view on the stock," he said. "Expenses were a little above the Street, and that's the issue impacting earnings."
A closer look at Google's results also suggests reasons for optimism. The company's closely watched traffic acquisition costs actually declined sequentially to 30% of advertising revenue for the second quarter, as compared to 31% during the first quarter. Investors often fear inflation in those costs as they can eat into revenue. Revenue growth on Google-owned sites was also much stronger than that of revenue from affiliate sites. Revenue on Google's own site is of a higher quality and less susceptible to click fraud, among other things. Google-owned sites saw revenue of $2.49 billion in the second quarter, a 74% increase over the same period last year. Google partner sites generated revenue of $1.35 billion, a 36% increase over the same period a year ago.TheStreet Premium Services
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| Dow Jones | S&P 500 | NASDAQ | 10-Year Note |
|
|---|---|---|---|---|
| 12,393.45 | 1,310.33 | 2,827.34 | 15.81 |
Oil *
101.78
|
|
DOWN
26.41 |
DOWN
2.99 |
DOWN
10.02 |
DOWN
0.44 |
10 Yr
1.58%
SPDR Gold
151.62
|
|
-0.21%
|
-0.23%
|
-0.35%
|
-2.71%
|
Data delayed 20 minutes |


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