The Collected Chatroom Works of Whole Foods' Bard
John Mackey, CEO of Whole Foods Market(WFMI), is making headline news in the business world after admitting he had posted anonymously on Yahoo! Finance message boards for eight years.
We went through and collected over 100 of the best posts Mackey made under the name of rahodeb, an anagram of "Deborah," his wife's name. The full selection can be found at The Best Collected Works of John Mackey on the Stockpickr blog. Below are a few of our favorite excerpts. Over the years, other posters speculated about rahodeb's true identity. In a Nov. 9, 2005, post, Mackey poohed-poohed one favorite theory:Oh yes, "the John Mackey identity theory". I've heard it a few times before on this Board. Believe it if you wish since it enhances the value of what I write.Mackey, ironically, always speculated about other posters' motives, often referring to "the short agenda." In a Dec. 9, 1999, post, he wrote:
It is curious how the number of posts on this board dries up when the stock is going up and the company is doing well. I think it reflects the number of shorts who work this bulletin board with rumors, misleading statements, and outright lies to try to drive the stock down. I wonder if most of them are covering their shorts with the stock's recent rise or whether they are just lying low for a while .... Some of these shorts must be getting squeezed at this point To watch Brittany Umar's video take of this column, click here.
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