Electronic Arts CEO Tired of the Same Old Games

And it has to make strong near-term sense from a financial perspective. We may look at wireless, casual online gaming or acquisitions in Asia. In wireless, we are open to making it a strategic purchase, one that may not be accretive immediately but could help EA in the long term.

Sony(SNE) has cut the price of the 60-gigabyte PlayStation 3 by $100. Do you think it will make a difference to the lagging PS3 sales?

The price is always important but no price works if you don't want it to begin with. I think the more interesting thing that has happened with Sony that we have seen at E3 is a dramatically powerful presentation and line up of games. What they are doing with their own studios, third-party publishers, plus Blu-Ray can be collectively compelling for people to pay up to $500.

Up until then, there weren't enough games on the PS3. They seemed to have solved that with the titles coming up later this year and next.

>To order reprints of this article, click here: Reprints