This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

The True Cost of an iPhone? Try $17,670

That's some phone!

OK, this is an exercise. The actual numbers will vary from customer to customer, based on cellular plan, age, tax bracket and retirement age.

But it tells a story.

If someone is already rich and has no worries about retirement, this may not matter.

But hardly anyone is.

Bob Glovsky, head of the financial planners' program at Boston University, points out that most Americans are saving far too little for their retirement, if anything at all. "Americans are a nation of consumers, not savers," he says.

Retirement is getting more expensive than ever. People are living a lot longer, and their medical costs are much higher. Meanwhile, our national savings rate has collapsed.

"The younger generation will be the only ones responsible for their own retirement," Glovsky says. "They can't expect anything from Mom and Dad because the boomers didn't even save enough for themselves."

In numbers? The Employee Benefit Research Institute says that among Americans between 25 and 34, less than half have saved more than $10,000. Less than one in three has $25,000.

For those between 35 and 44, the picture should be a lot better. It isn't.

Less than half have more than $25,000.

This isn't really about the iPhone. It's just about shopping ... and the true cost of the things we buy as long as we haven't saved enough for the things we will need.

Everyone understands how savings need time to grow. And most know that the average American is grossly undersaved for retirement.

But when the latest "must-have" consumer item comes along, hardly anyone seems to put two and two together. Instead, they rush out, waving their plastic.

In keeping with TSC's editorial policy, Brett Arends doesn't own or short individual stocks. He also doesn't invest in hedge funds or other private investment partnerships. Arends takes a critical look inside mutual funds and the personal finance industry in a twice-weekly column that ranges from investment advice for the general reader to the industry's latest scoop. Prior to joining in 2006, he worked for more than two years at the Boston Herald, where he revived the paper's well-known 'On State Street' finance column and was part of a team that won two SABEW awards in 2005. He had previously written for the Daily Telegraph and Daily Mail newspapers in London, the magazine Private Eye, and for Global Agenda, the official magazine of the World Economic Summit in Davos, Switzerland. Arends has also written a book on sports 'futures' betting.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.27 -0.76%
FB $101.00 1.47%
GOOG $684.12 0.89%
TSLA $143.67 -3.09%
YHOO $27.10 1.04%


Chart of I:DJI
DOW 15,914.74 -99.64 -0.62%
S&P 500 1,851.86 -0.35 -0.02%
NASDAQ 4,283.5920 +14.8290 0.35%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs