This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Sponsorship: Piggybacking Pays Off

Give and Take

Gigapixel Creative , a graphic design company located in Manhattan, actually does nearly all its business through sponsorship referrals, events and other nontraditional marketing methods.

Why go this route? "It is really all about being in front of the right audiences," says CEO Yao-Hui Huang.

Gigapixel Creative was recently a sponsor for a Chinese real estate forum at the Princeton Club, ensuring that the company was put in front of top real estate developers.

On the other end, Gigapixel Creative has spawned The Hatchery , which is essentially an " American Idol meets venture capital" event, says Huang.

Entrepreneurs at Hatchery events are either Web- or technology-based, and they speak about their start-ups as well as request funding or further business development in front of key players. The events are sponsored by law firm Edwards Angell Palmer & Dodge , which also enabled Huang to meet the partners and Gigapixel Creative to receive some of the company's business.

It aids both sides, though. "Being a sponsor at a Hatchery event brings brand recognition, prestige and business," says Huang.

So how can your business find suitable events to sponsor?

Web networking is an efficient and effective way to identify, attract and contact prospective candidates.

"Our experience is that a well-crafted, personalized email with a concise value proposition and call to action (suggesting a time for a call to discuss further, for example) for the prospective sponsor, yields results," says Jay Turo of business-plan development and venture-capital research company Growthink .

When evaluating your marketing strategies, consider sponsorship opportunities. They offer not only broader brand recognition, but also may bring new business.

3 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,959.44 +154.64 0.87%
S&P 500 2,078.54 +7.89 0.38%
NASDAQ 4,781.4240 +16.0440 0.34%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs