Sponsorship: Piggybacking Pays Off
"Both Grace Hill and SatisFacts are recognized leaders in their respective fields in a primary industry that we are trying to penetrate, so we knew that we could reach our desired market through the sponsorship," Houser explains.
Let Them Come to You
How did French Tuesdays founder Pierre Battu land such a prominent sponsor?
A sales employee of Laurent Perrier attended the parties on a regular basis and liked what he saw. He approached Battu and laid out the possibility for taking the event to a different level. "He eventually referred us to the head of sales for the East Coast, which got us in contact with the vice president
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