This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Sponsorship: Piggybacking Pays Off

Looking for a different way to bring brand recognition to your company? Try sponsorships -- many small businesses sponsor events or attract outside sponsors as a way to gain notice and prestige.

The ways to go about starting sponsorships are endless, but here are a few ways you can establish one for your small business.

Privately owned Mobile-Shop Company , which manufactures, sells and services tools and parts in a portable organizer, offers a few ways to become a sponsor.

This company's marketing efforts since its product first became commercially available in May 2004 mostly consisted of exhibits at national industry trade shows. It needed a way to stand out, however, and to promote its brand above all the competition.

Now, as part of its long-term marketing effort to reach a wide range of potential customers, Mobile-Shop Company is currently involved in two sponsorships. It is one of seven national sponsors of Maintenance Mania, an annual contest for maintenance personnel that is the joint effort of Home Depot (HD - Get Report) and the National Apartment Association . Entrants showcase their home-repair and diagnostic skills, with prizes awarded to the best contestants.

"This is one of our biggest trade shows of the year, and is well attended by many of our current and prospective customers. Further, it has helped to solidify our relationship with Home Depot Supply, with whom we have recently signed an agreement to become a national distributor of our products," says Melissa Houser, the vice president of Mobile-Shop marketing.

In addition, Mobile-Shop is sponsoring an online course developed by SatisFacts Research , "The Impact of Maintenance on Resident Retention."

This seminar, which will attract Mobile-Shop's ideal clientele, is offered by Grace Hill, a leading provider of education to the multifamily-dwelling industry.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
HD $112.86 0.00%
AAPL $127.60 0.00%
FB $83.09 0.00%
GOOG $535.38 0.00%
TSLA $205.27 0.00%

Markets

DOW 18,034.93 +208.63 1.17%
S&P 500 2,100.40 +19.22 0.92%
NASDAQ 4,994.6020 +62.7870 1.27%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs