How to Profit From the Business of Marriage
This article was written by Kristin Edelhauser of Entrepreneur.com
What could be better than working with two people in love? Here are some ideas for service-based businesses that could allow you to do just that.
Plan the perfect proposal. Many grooms are looking for a memorable way to get down on one knee. By acting as their adviser, ego-booster and source of inspiration, your goal is to create the most romantic, personalized proposal. You can get as creative as their budget allows, including proposing in a hot-air balloon or at the top of the Eiffel Tower.
Offer bridal boot camp. From the moment a bride-to-be puts the ring on her finger, she's probably already thinking about how she's going to fit into the perfect dress. That's where you come in. By offering fitness training and dietary advice, you can fill a growing niche of the wedding industry. Other popular aesthetic treatments include teeth whitening, cellulite-reduction therapy and hair removal.
Give private dance lessons. When it comes to dancing, people tend to either love it or hate it. For engaged couples in the "hate it" category, private dance lessons could help create a simple, yet elegant first dance. You can even offer classes for the entire wedding party, so they'll be ready to hit the dance floor on the big day.
Organize on-location spa parties. As the wedding day approaches, brides and their bridesmaids are in need of some R&R. So why not bring the spa to them? Provide massages, pedicures and manicures, but don't forget the mimosas. Along the same lines, "passion parties" are also a popular "girl's night in" event in lieu of a bachelorette party.
Manage bridal registries. According to the experts at WeddingChannel, people spend between $3 billion and $5 billion each year on bridal registries. A majority of that money is spent at department store chains like Macy's, but what about smaller stores? Give smaller retailers a national online presence for their bridal registry offerings by including them on your Web site. This service also allows brides to find everything they need in one spot.
Become a wedding planner. Bridal consulting is also big business. Companies like eLearners.com offer online bridal consultant programs, so you can become certified from home. Then, a company like WedAlert.com can help you by matching engaged couples with local wedding professionals.
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