How to Market Your Cash Machine

We've been talking about cash machines -- setting them up and bringing out the entrepreneur inside of each of you.

The popularity and success of my latest book, The Millionaire Maker's Guide to Creating a Cash Machine for Life, will give you more in-depth direction on setting up your cash machine and creating new money quickly, but there's more to it than that.

All the work -- the brain-storming, defining your skill sets, putting your team in place -- may not have been easy.

But these actions with your first cash machine have all been about learning to make money. Action gives you experience, which delivers evidence to build the confidence you need to get results. You can use this experience to start other cash machines and create your wealth cycle to launch that dream business of yours.

We're through the concept and organizational stages, such as getting your cash machine properly set up. Done. Now comes the fun part: making money and building your revenues. That's the whole point, right?

So now it's time to look at marketing and sales -- how you position your business, build awareness in your customer base and generate leads and sales.

Marketing vs. Sales

Let's be crystal clear here: Marketing is not sales, and sales is not marketing. Anyone who's said otherwise has got it wrong.

Marketing is about your message, about defining the value of what you offer and how you get the word out to your potential customers. Why should people buy from you and what's in it for them?