Chiropractors Thrive on Straight Talk

How do your customers see you?

We try to spend quality time with people. Sometimes customers even see us as friends. They say I probably don't want to hear about their personal lives, but think how boring my job would be otherwise.

How do you differentiate yourselves from other chiropractic firms?

We have the latest equipment. We just got a decompression therapy system that takes a lot of pressure off of inflamed nerves and has been successful in treating disc problems.

Do you rely on advertising?

For lack of a better word, advertising is kind of cheesy. A lot of firms rely on advertising, but [for us] it's mostly word of mouth.

What are your plans for the future?

We are finishing our basement for a rehabilitation center. [It will be finished] definitely before the summer is over.

What advice can you give to other chiropractors looking to start their own practices?

It's a tough field. I don't know if I could have done it on my own if I didn't have my father's business to fall back on. Start-up costs are hard to get around. Have a special niche, like we do with disk-related problems. Be honest and try to keep your reputation.