Chiropractors Thrive on Straight Talk

What irks you about similar businesses in chiropractic medicine?

They're the complete opposite of what the Peltzmans are. Some chiropractors say they can cure everything and anything. The Peltzmans don't talk junk. They're not there to lead you on and make you pay.

Valerie Peltzman, who owns Peltzman Chiropractic with her two brothers, Steve and Jeff, made time to speak with TheStreet.com between appointments. The Peltzman siblings, all chiropractors, took the business over from their father, Leonard Peltzman, when he moved the practice out of his house and into the current office 20 years ago. Valerie estimates start-up costs at that time amounted to about $30,000. Today the office is grossing about $175,000 per year.

TheStreet.com: Why are your customers so loyal?

Peltzman: I think most of [our appeal to people] is because of my father's name and that we're honest.

My brothers and I grew up seeing my father working form home and taking care of lots of people. I remember people calling him in the middle of the night. That's why we decided to go into it.

People told me they get the runaround with other chiropractors. We want to make a living and went to school for a long time, but we're not taking advantage from the standpoint of billing.