Google Gets eBay's Goat

Stock quotes in this article: GOOG , EBAY  

No one has benefited more from this than Yahoo!(YHOO Quote). Earlier this year, the Web giant partnered with eBay to extend the PayPal platform. It also has banded with a consortium of media companies to distribute video content on the Web. And many of the search dollars pulled by eBay could land in the lap of Yahoo!, the second-most popular search engine.

Start-ups such as Joost, which reached an agreement to distribute Viacom content, also have benefited. Even Microsoft(MSFT Quote) has said that it stands out from Google in its respect for other companies.

This latest spat, while rich in drama, highlights much deeper underlying tensions.

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