Friday's Financial Winners & Losers

Financial stocks lingered mostly in positive territory along with the broader market Friday, and among the winners were online brokers TD Ameritrade (AMTD Quote), E*Trade (ETFC Quote) as well as broker Charles Schwab (SCHW Quote).

SAC Capital Advisors and Jana Partners once again pressured Ameritrade to pursue a merger immediately with either E*Trade or Schwab. The hedge funds together own an 8.4% stake in Ameritrade and are looking to purchase substantially more, as they recently disclosed. Ameritrade jumped 3.1% to $20.61; E*Trade gained 1.9% at $24.65; Schwab added 0.6% to $21.34.

Genworth Financial (GNW Quote) rose 2.3% to $35.42 after an analyst with Morgan Stanley upped the Richmond, Va., life insurer to overweight from equal weight. He set a $42 price target, saying pessimism regarding weaknesses in the company -- particularly, in its mortgage guaranty and long-term care insurance units -- is weighing far too heavily on the stock price.

UBS meanwhile added $5 to Fannie Mae's (FNM Quote) price target to $78, and maintained its buy rating, as the mortgage lender announced it's on track to become a current filer by early next year. It has lagged behind while restating earnings for 2001 through 2004. Shares ticked up 0.5% to $63.74

American Equity Investment Life (AEL Quote) rose 1.2% to $11.73 after announcing that May annuity sales climbed 7.7% sequentially to $225.2 million. The Iowa-based insurer says this is the first time since 2005 that it brought in more than $200 million for two consecutive months.