The Finance Professor: Understanding Risk

05/30/07 - 05:36 PM EDT

Scott Rothbort

This error is made by many naïve and lazy investors who do not conduct any fundamental analysis fundamental-analysis or do not perform periodic reviews of their investments. Do you remember the tech bubble several years ago? That was a textbook extrapolation error.

As you can see, there are several forms of risks involved in the investment process. While this overview was not exhaustive, I did explain many of the most prevalent risks that you will encounter.

In a future lesson, I will discuss how to manage risk. Until then, here is your homework:

1. Look closely at your investments and identify the forms of risk that you are currently exposed to.

2. Analyze how your investments have reacted in times of major financial crisis or stress (systemic risk).

3. Before you make your next investment, ascertain your risk appetite (risk tolerance). Remember that without risk there is no real reward. However, it is important to fully understand how you feel about the trade-off between risk and reward (risk/reward relationship).

As always, you can email me your homework and thoughts on the subjects covered in this or previous articles. I will compile the best ideas in a future module of TheStreet.com University.

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At the time of publication, Rothbort was long MW and SPY, although positions can change at any time.

Scott Rothbort has over 20 years of experience in the financial services industry. In 2002, Rothbort founded LakeView Asset Management, LLC, a registered investment advisor based in Millburn, N.J., which offers customized individually managed separate accounts, including proprietary long/short strategies to its high net worth clientele.

Immediately prior to that, Rothbort worked at Merrill Lynch for 10 years, where he was instrumental in building the global equity derivative business and managed the global equity swap business from its inception. Rothbort previously held international assignments in Tokyo, Hong Kong and London while working for Morgan Stanley and County NatWest Securities.

Rothbort holds an MBA in finance and international business from the Stern School of Business of New York University and a BS in economics and accounting from the Wharton School of Business of the University of Pennsylvania. He is a Professor of Finance and the Chief Market Strategist for the Stillman School of Business of Seton Hall University.

For more information about Scott Rothbort and LakeView Asset Management, LLC, visit the company's Web site at www.lakeviewasset.com. Scott appreciates your feedback; click here to send him an email.

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