Indeed, before selling out to Microsoft, aQuantive made precisely the same argument regarding Google's acquisition of DoubleClick.
"We think we can continue to win market share from DoubleClick as we have consistently over the past five years," aQuantive CEO Brian McAndrews said in the company's first-quarter conference call for investors. "And now we have the added opportunity of being the only independent player." Even if ValueClick doesn't benefit from being picked up, it now has a lot to gain from being alone.- Loading Comments...
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