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"This week I have five great CEOs who have managed to turn around dead franchises into living, thriving ones," Jim Cramer told viewers of his "Mad Money" TV show Monday. The first name on his list of "transformational managers" is Fred Hassan, chairman and CEO of Schering-Plough (SGP Quote). Hassan arrived at Schering in 2003 to succeed Richard Kogan, whom Cramer called "the worst of the worst" among CEOs. "On the way out of office, Kogan's work, if you can call it that, brought in $1 billion in fines" for the company, Cramer said. Then Hassan came in, inherited the business Kogan had nearly destroyed and paid the fines for conspiracy that resulted from improper marketing of drugs. The new chief executive had his work cut out for him, and Cramer said he wasn't sure if Hassan would be able to turn it around for Schering-Plough. But in the end, Hassan rebuilt a base and gave market players a double on the stock. Now, Schering-Plough has delivered 10 consecutive quarters of double-digit year-over-year adjusted sales growth and its pipeline is full of projects, Cramer said.
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