aQuantive on Fire

Internet-stock bulls have found a new favorite in aQuantive(AQNT Quote).

Investors eager to venture outside the usual big names, such as Google(GOOG Quote) and Yahoo!(YHOO Quote), are pushing shares in the interactive marketing company higher, off Tuesday's strong results.

Bulls say aQuantive might be even better positioned than its household-name rivals to take advantage of the burgeoning online market. And it might also offer investors a way to avoid some of the hang-ups that accompany better-known names.

Unlike Yahoo!, which continues to struggle despite the strength of the sector , aQuantive is firing on all cylinders. It beat top- and bottom-line analyst estimates on Tuesday. And unlike Google, aQuantive hasn't run up so far that investors are inclined not to reward the company for its strong performance.

Shares of aQuantive continued to rally sharply on Wednesday, gaining 5% to trade at $34.87. The stock is now up about 17% since it announced its strong quarter.

The company also has Wall Street's support. According to Thomson Financial/First Call, 17 out of the 22 analysts covering the company recommended buying the stock, and none recommending selling it. And though the company is now trading above its median price target of $32.50, its most-bullish supporters think there could still be some significant upside left in the stock.