Cramer's 'Mad Money' Recap: Soda's Sparkling CEOs

Every so often a new CEO comes into a company and makes an immediate difference, Jim Cramer told viewers of his "Mad Money" TV show Wednesday.

It's rarer when this happens with a "behemoth," and rarer still when it happens to two behemoths at once, he said. Yet, it has happened to both Coca-Cola (KO Quote) and PepsiCo (PEP Quote), Cramer said.

It is because of this strength in leadership at Coke and Pepsi that Cramer wants people to buy the stocks. The new chief executives at these two beverage companies have done what he believes to be the impossible: They changed the culture of their companies and also the direction in which the stocks were moving.

Coke had "pathetic" growth and looked like a "goner." But then its CEO, Neville Isdell, turned it around, Cramer said. Neville expressed his unhappiness with the company's stagnation, something no one else in management was willing to admit.

He also hired new a marketing team and got Coke's international sales rolling again, he said.

And then Coke went from being a $38 stock to a $51 stock, Cramer said. It's moved, but is not done going up. "We are only starting to see the fruits of Neville's work," he said.

Moving on, Cramer said he believed that Pepsi couldn't get much better. But then Indra Nooyi stepped in as CEO and "pumped new life" into Pepsi's Frito-Lay division by introducing healthy snacks, he said.