The slow-motion drop in retail spending appears to be gaining speed after Target(TGT Quote - Cramer on TGT - Stock Picks) said April same-store sales will be "much weaker" than its initial guidance, which came less than two weeks ago.
Additionally, the company now expects comparable same-store sales for the combined March/April period to be in a range of 3% to 4%, which is down from the March 8 guidance of 4% to 6%. Because Target reported a high +12% comp in March, this implies a negative mid-high single-digit comp decline in the current month. It is important to note that Target, unlike Wal-Mart(WMT Quote - Cramer on WMT - Stock Picks), has been gaining market share, so its comps provide a relatively good barometer of retail spending health. Many will contend that this is the retail pause that refreshes, a temporary slowdown. Some might even, like General Motors'(GM Quote - Cramer on GM - Stock Picks) Bob Lutz did yesterday, blame the subprime meltdown on slowing auto sales. Others -- especially of a Wall Street sell-side kind -- will rationalize the disappointment by citing unfavorable weather and, astonishingly, "the negative impact of an Easter shift," as Citigroup's retail analyst did on First Call last night. Excuse me, but didn't Target forecast April comps with the knowledge that there was an Easter shift? And people wonder why I am so distrustful of Wall Street research. I believe retail spending is about to "hit the fan" due to a number of factors: a tapped-out consumer; a levered balance sheet (both absolutely and to the price of homes); pressure on disposable income with inflation climbing; the absence of MEWS (mortgage equity withdrawals); lower home prices and activity; and a generally more restrictive environment for credit. The worst is yet to come for the consumer, for retail spending, for the economy and for corporate profits.


