Editor's note: This Stocks Under $10 alert was originally sent to subscribers April 12 at 12:14 p.m. EDT. It's being republished as a bonus for TheStreet.com
Sirius Satellite Radio
(SIRI - Get Report) is arguably one of the most popular companies in the Stocks Under $10 universe. We last wrote about the company
and have been negative on the stock for sometime. With shares now trading down at our $3 target price, it's time to revisit Sirius -- to see if the stock offers any long-term potential for investors.
first wrote about Sirius
, our thesis was that its subscriber estimates were too aggressive and that satellite radio was no longer the "must have" product for consumers. We still believe the future is cloudy in this regard; however, the playing field has changed.
On Feb. 19, Sirius and
XM Satellite Radio
agreed to merge in a deal that would create one giant satellite radio company with roughly 14 million subscribers. If the deal is approved, the merged entity would create cost synergies and reach profitability much more quickly than XM or Sirius would independently.
However, there is some concern that the Federal Communications Commission could rule against the
-- given that Sirius and XM are the only two companies that have been granted satellite-radio licenses. The Justice Department also would have to sign off on the deal. These hurdles have caused Sirius' share price to fall to a 52-week low of $3.07, with shares recently trading at $3.10.