Technology Focus

Google Maps Hit Mark

 

But it is debatable how much Google brings to the table in areas where existing players have been doing fine for decades without it. The stock closed Thursday off 49 cents at $470.90; shares are stalled at levels they first saw in October 2006, as investors look for the company to garner revenue beyond online advertising.

Google's creativity in understanding how users are approaching the Internet -- in the realm of user-generated content, for instance -- and applying it to emerging technologies, on the other hand, remains as impressive as ever.

That should hearten investors. After all, the stock didn't climb to where it is today because Google found a clever new way to sell scrap ad inventory in declining media.

It did so because the company was able to think about how to profit from new media in novel new ways. And its latest venture shows it still can.

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