Stockpickr: Trade Like Morgan Stanley

Stock quotes in this article: EBAY , MRK , CTSH , MO , JPM , MS  

Also on the Focus List is eBay(EBAY Quote), Morgan Stanley analyst Mary Meeker's favorite pick. eBay falls into Morgan's "High Growth" bucket.

Meeker is often unfairly tainted with the dot-com bust smear, but the reality is that she was probably the best analyst out there all through the '90s, calling the entire Internet boom from even before the Netscape IPO and making a ton of money for her clients. It took guts to recommend a fledgling AOL at (a split-adjusted) 50 cents when it only had 300,000 subscribers and was disconnecting people all the time.

Meeker was also dead-on about who the leaders of the boom would be when she famously stated: "Go with the leaders. Remember Microsoft vs. Lotus; Cisco vs. Wellfleet; Dell and Compaq vs. Everex."

Unlike some of her peers, Meeker was also cautious about the exuberance she was seeing, telling Barron's in December 1999(!): "I think there will be an e-commerce shake-out in the first quarter of 2000." Throughout the bust, she never lost faith, even when everyone else was considering the Internet to be a scam at best. The rise in broadband, video, e-commerce and particularly online advertising has confirmed her faith.

In particular, Meeker was always very bullish on eBay, even before its IPO. At the time, the auction site had 4 million classified listings, and the entire newspaper industry had 141 million classified listings. Today eBay has more than 1 billion classified listings while newspapers have barely 100 million.

Now, instead of trading at 2,000 times earnings as it did in 1999, the stock trades at 22 times forward earnings and has a strong cash position of more than $3.5 billion. And unlike most dot-com-era stocks, eBay is trading higher than its 1999 lofty valuation days.

eBay's stock is almost 50% below its lows from two years ago because of its acquisition of digital phone company Skype, which hasn't integrated as easily as investors would have liked. But perhaps people are throwing out the baby with the bathwater because the fundamentals of the underlying business continue to improve.


eBay (EBAY)

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