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Two Winners on Housing's Rise or Fall

This column was originally published on RealMoney on April 3 at 12:26 p.m. EDT. It's being republished as a bonus for readers. For more information about subscribing to RealMoney, please click here .

If you sit down with Robert Niblock, who runs Lowe's (LOW - Get Report), he would tell you that it really doesn't matter if homes sell or not. If they don't, the people who currently live in them remodel. If they do, the new people remodel. It is a win either way.

But the truth has never mattered. People will sell Lowe's when housing is "bad," meaning that houses aren't selling and they buy it when housing's moving.

My take is that Lowe's is good, but the levered way to play this is Sears (SHLD - Get Report). I say that because Sears has made great strides in clothing but not in housing-related, so if housing pops, you've got a real horse on your hands.

People want to buy Home Depot (HD - Get Report) off this but I say, way too early. You don't want to be involved with a situation where the new management hasn't gotten its arms around the stores yet.

Anyway, I like this group on any lift because it has been pounded. I pulled up with Bob Niblock when Lowe's was at $34 and it was business as usual. Now, a couple of points lower and I think you'll have a good one. But Sears should be a great one, particularly if it takes out the high because there are lots of technicians who home in on the stock.

Random musings: Looks like Anthony Noto's call on Google (GOOG - Get Report) was an impact one. I like that, 'cause he's real good.
At the time of publication, Cramer was long Sears Holdings.

Jim Cramer is a director and co-founder of He contributes daily market commentary for's sites and serves as an adviser to the company's CEO. Outside contributing columnists for and, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS . Watch Cramer on "Mad Money" weeknights on CNBC. Click here to order Cramer's latest book, "Mad Money: Watch TV, Get Rich," click here to order his book, "Real Money: Sane Investing in an Insane World," click here to get his second book, "You Got Screwed!" and click here to order Cramer's autobiography, "Confessions of a Street Addict." While he cannot provide personalized investment advice or recommendations, he invites you to send comments on his column by clicking here . has a revenue-sharing relationship with Traders' Library under which it receives a portion of the revenue from Traders' Library purchases by customers directed there from

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HD $116.30 2.70%
GOOG $682.32 -0.12%
LOW $64.86 2.30%
SHLD $15.46 2.70%
AAPL $93.79 0.10%


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