The Cover Story, Done Right

But a word to the wise: If you own Google, realize that this is still a Powerful Moment Cover Story. Contact a local jinx master to have them lift the curse as a precaution.

Speaking of magazine covers, for all of you out there who read Vanity Fair (the grand total should be somewhere between two and four), you might have noticed that it's been thick with ads lately?

Notice anything else?

Good. Because neither should any sane-minded soul.

Which brings us to Brandweek and The Business Press Maven's dreaded "Back of the Hand" award.

Brandweek actually took up magazine space this week to run a story called "Vanity Fair Ad Pages Predict Stock Slumps." I guess it was a slightly wry take on a study they do refer to, with what I suppose is a nod and a wink, as "highly scientific." But I don't want to hear even lame jokes about concepts when there are only three samples given and when -- most importantly -- drops of several hundred points on a base of thousands are taken as the definition of a crash. That, alone, makes me want to crash.