The Cover Story, Done Right

After all, to pump sales, magazines generally have to go with widely recognized concepts and images. But what is widely recognized in the most recent past (good for magazine people) is not necessarily what will be widely recognized in the near future (good for investors). But going too far out into the future (good for investors) gets a little conceptual and risky (bad for magazine people).

And in terms of being publicly recognized on splashy covers, well, maybe people who read their own press (which Carly and Howard were famous for) get a little overconfident.

Pride, you see, has this weird little way of going before a fall.

All of this is highly unscientific, of course, but so is investing.

Interestingly enough, Business Week seems to be anticipating the crime they only appear to be committing.

Business Week does utter those famous last words for a magazine subject -- the claim that Google has "come to represent all our hopes, dreams and fears..." (And here I thought The Business Press Maven did that.)

But to their credit, Business Week makes it clear in the sub-headline that tougher times might be coming: "As the Web giant tears through media, software, and telecom, rivals fear its growing influence. Now they're fighting back."

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