Cramer's 'Mad Money' Recap: The Next Big Pop Stock

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Jim Cramer kicked off Speculation Friday by telling viewers of his "Mad Money" TV show that he wants to find them the next Hansen Natural (HANS), a beverage stock he "nailed."

Hansen, he said, "is the kind of grand slam everyone wants a piece of." Now Hansen is "played out," Cramer said, especially because JPMorgan gave it an "untimely upgrade" this morning. But the next "big play" he sees in the beverage market is Jones Soda (JSDA).

Cramer said he sees a lot of similarities between the two beverage makers. For example, like Hansen, Jones Soda sells alternative beverages targeting a younger demographic, which is likely to be more loyal to the beverage brand, he said. Also, both Hansen and Jones Soda grew out of the western U.S. and have western-centric markets, Cramer said.

In the beginning, Hansen had only a couple of analysts covering it; similarly, right now there are only three analysts covering Jones Soda, but this number should increase as the company gets bigger and its stock goes higher, he said.

And because Cramer believes "it pays to be a cynic," he pointed out the dissimilarities between the two as well. Jones, unlike Hansen, hasn't participated in the "energy drink craze," he said. Instead it is "capitalizing on a laggard soda industry," as the alternative to Coca-Cola (KO) and Pepsi (PEP).

Also, Jones Soda hasn't reached substantial revenue or profit growth, and it hasn't extended its distribution channels, Cramer pointed out. But this means the company just has a lot of room to grow, he said.

"The similarities between these two stocks outweigh the differences," Cramer said. And contrary to popular belief, he said, he still sees upside to Jones Soda, even though it has doubled since he started talking about it.