First is Polo Ralph Lauren (RL Quote), Cramer said. Although CEO Ralph Lauren is the "visionary" behind the company, the "executioner" is Roger Farah, the retailer's COO, he said.
Lauren and Farah deserve the benefit of the doubt, and so does the entire company, Cramer said. "It's doing what they call brand elevation in specialty retail, international expansion, Web site work and infrastructure." Ralph Lauren is "the ultimate high-end play" with 12% to 15% growth, he said. However, when it reported a "fantastic quarter" not long ago, the stock price fell because market players incorrectly thought Farah had guided down estimates. Farah assured people that it wouldn't hurt earnings and that he wasn't guiding down, but analysts turned on him, Cramer said. In the end, the stock recovered, but it's still down. This is proof for Cramer that the company deserves the benefit of the doubt. He stands behind the stock on any weakness. The next team he added to his BOD list was Saks' (SKS Quote) Steve Sadove and Ralph Frasch. As CEO, Sadove "keeps the money coming in," but the "merchandising genius" is Frasch, the retailer's vice chairman and chief merchant, Cramer said. Frasch generates the look and keeps the sales coming. Sadove delivers to the shareholders, he said. However, when UBS raised its estimates on the play recently, it didn't upgrade the stock, Cramer said. But he is sticking with it and believes that investors should, too.- Loading Comments...
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| Dow Jones | S&P 500 | NASDAQ | 10-Year Note | |
|---|---|---|---|---|
| 10,270.47 | 1,093.48 | 2,167.88 | 34.29 |
Oil *
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UP
73.00
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UP
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UP
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SPDR Gold
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