Google, Action Hero

Google is famous for pursuing many products at the same time. Still, the company generates virtually all of its revenue through online advertising. And it appears that the search giant is also thinking of new ways to increase the attractiveness of that service to advertisers while it finds its way into new markets.

In 2006, Google launched and aggressively promoted its Checkout product, which lets users quickly find and buy products through a Google-run payment system. The system is intended to ultimately increase the value of Google's search ads to customers and drive further spending.

Shares rose $2.90 to $448.18.

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