Stock Doc: More Sunlight, Higher Returns

The Psychology of Sunlight

It is a well-documented fact that sunlight can have a mood-elevating impact on the human brain. Without it, and especially in the winter, people can develop what is referred to as Seasonal Affective Disorder. SAD is a form of depression typically caused by a decrease in the neurotransmitter serotonin, which is responsible for our moods.

As sunlight sparks an increase in serotonin, our moods can shift into overdrive, making us feel like we have more energy, motivation and focus. If one can harness this energy properly, almost any goal or task can be accomplished.

So while the world conserves its energy, take advantage of your resources after 4 p.m. and stay focused on the prize. Take in as much sunlight as you can during your workday and watch your business soar.

Please write to the Stock Doc with your trading, emotional or investing dilemmas. Dr. Cass always welcomes comments and stories, for which he'll try to offer valuable solutions in later columns.