This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Sony Builds PS3 Online Community

Shares of Sony were recently off 66 cents, or 1.3%, to $49.99.

Much like Second Life, Home users can create a customizable avatar and use it to explore the "public" and "private" spaces within the online community.

Each user is assigned an apartment in Home, a private space which they can invite friends to and personalize with furniture, art and other items. Inside their private spaces, Home allows users to show their personal videos, pictures, and other digital media content found on their PS3 hard drives.

Users can also launch multiplayer games from within Home itself and play against others online.

Home also has the potential to bring digital revenue, because users can buy additional clothing for their avatars, furniture and decor for their online apartments, and even watch movies within the virtual world.

Home could help Sony compete better with Xbox Live, the online game service from Microsoft, says Sebastian.

Microsoft said Tuesday that more than 6 million gamers worldwide already connect to Xbox Live, four months ahead of the company's target.

The interface for Home, which many analysts called "impressive," will help get users excited about the PS3, suggests Billy Pidgeon, an analyst with industry research firm IDC.

"Sony needs the perception that something exciting is happening on the PS3," says Pidgeon. "And this could be another way to differentiate themselves."

In itself, Home might not help Sony sell more PS3 consoles, says P J McNealy, an analyst with independent research firm American Technology Research. But the new service has made PS3 a lot more "sticky," he says.

Sony plans to have game publishers such as Electronic Arts (ERTS) and THQ (THQI), as well as brands outside traditional gaming categories, participate in Home.

"The possibility of online revenue for third party publishers just got a lot more real," says McNealy.

2 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,098.45 +18.88 0.11%
S&P 500 2,003.37 +6.63 0.33%
NASDAQ 4,580.2710 +22.5760 0.50%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs