Build Business on Trust
4. Service: There's no better way to build and maintain your customers' trust than through ongoing personalized service. To stay on top of the activities essential for sales success, ask yourself these questions:
- If one of my customers leaves, do I know why?
If I don't know why, do I ask?
Do I ask every customer I have, "Is there anything I'm not doing that I could be doing to serve you better?"
Do I consider myself a resource for my customers -- even in areas not associated with my business?
Do I create added value for my customers by going beyond what's expected?
Do I look for ways to help my customers increase their bottom line?
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