Top 1%

Kid Couture

 

As parents spend more and more money to dress up their bundles of joy, children are beginning to look increasingly like stylish, miniature adults.

Sales of children's clothing -- which includes infant, toddler and preschool apparel -- is expected to approach $17 billion by the end of 2007 and could hit $20 billion by 2010, according to Packaged Facts, a division of MarketResearch.com.

Companies such as Lacoste, Adidas (ADDYY) and Ralph Lauren (RL) have recognized the vast potential in this expanding retail market and have established extensive lines solely for children.

Adidas sports a matching jogging set ($32) for children that is similar to the slick adult version; Ralph Lauren's offerings feature sporty mesh shirts ($40), the iconic long-sleeve polos (around $45) and classic cashmere sweaters ($225).

Designers have even created shoes for infants. Sure, they may not be able to walk -- but they can still dazzle with tiny takes on Van's popular crib slip-on shoes ($20) to Ugg's furry booties ($50). Upscale retailers such as Barney's and Nordstom make it easy, with online sections devoted solely to chic selections of young children's shoes and apparel.

As the winter drags on, resort-hopping parents are looking for swimsuits that will make their baby stand out in the crowd.

Lilly Pulitzer has a bathing suit with a beautiful floral print and spaghetti straps that retails for $70 to $72 (machine washable), as well as a perfectly matched terrycloth cover-up ($78-$82). Saks Fifth Avenue has several adorable mini maillots ($60-$68) to choose from, as well.

Bloomingdale's even features popular designer brand Juicy Couture reconfigured for investment-worthy tots -- high-end soft hoodie sweatshirts and sweatpants ($48-$72) so kids can impress on every playdate.

Children's clothing has made the upscale leap thanks in part to designers such Dolce and Gabbana, the luxury Italian brand that saw the demand and introduced a children's line, D&G Junior, about seven years ago. Its Web site is even designed to be navigated by children.

And just because it's small doesn't mean it will be inexpensive -- one Dolce and Gabbana cotton tank top retails for $95.

TheStreet Premium Services    For Personal Service: 877-471-2967

Jim Cramer
Jim Cramer's Action Alerts PLUS:
Trade right alongside a Wall Street pro — enjoy access to his Charitable Trust portfolio and be sent trade alerts BEFORE he makes a move. Learn More
New: ETF Profits
ETF Profits:
Get money-making ideas from the hottest investment vehicle on the planet. Our experts show you how to play various ETF sectors to help pump-up your portfolio. Learn More
OptionsProfits
OptionsProfits:
Get 50+ trade ideas a week from the industry's top options experts. Plus — exclusive commentary on market trends and essential trading tools. Learn More
Doug Kass
Real Money:
Our team of professional Wall Street Pros — including Jim Cramer, Doug Kass, and Nicholas Vardy — delivers intelligent analysis, timely trade ideas, and colorful commentary. Learn More
Stocks Under $10
Stocks Under $10:
Break into the market with small- and mid-cap stocks... all $10 or less! David Peltier tells you exactly which low-priced stocks he's buying and selling. Learn More
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
blog comments powered by Disqus
Dow Jones S&P 500 NASDAQ 10-Year Note
12,801.23 1,342.64 2,903.88 19.69
Oil *
117.67
DOWN
89.23
DOWN
9.31
DOWN
23.35
DOWN
0.78
10 Yr
1.97%
SPDR Gold
167.14
-0.69%
-0.69%
-0.80%
-3.81%
Data delayed 20 minutes

Top Stories and Tools

Brokerage Partners

After the Bell

Before the Bell

Booyah! Newsletter

ETF Daily

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

We respect your privacy.
Podcasts

Connect with TheStreet