Home-Cooked Cuisine
| Chef Mark Tafoya | ||
Braised beef bubbles into a plume of Moroccan spices, and steam sizzles from a deglazed pork pan.
Tafoya has been at work for about an hour and a half, and he's entering what he refers to as "prime time," which means all real estate has evaporated from the oven, stovetop, counter and cutting boards.
Once the smoke clears, a $100 trip to Whole Foods has been transformed into a week of fresh food, all available at the touch of a microwave button.
Hectic lives, nutrition concerns and a growing number of entrepreneurial cooks have created a boom in the personal chef business.
According to a study by the American Personal and Private Chef Association, the 72,000 Americans employing personal chefs will grow to nearly 300,000 over the next five years.
How It Works
"The food-service industry is changing," says Candy Wallace, executive director of the APPCA. "For decades, culinary schools only existed like factories to churn out restaurant line cooks. We can set up a program for individual clients that would provide Monday-through-Friday meal support for busy professionals who don't want to eat out of jars, cans and boxes."
A weekly visit from a personal chef stocks the fridge with enough fare for single professionals or busy families to dine on until the next appointment, without the hassles and benefit costs of a live-in private chef. Payment schemes vary, from charging by the serving, compiling packages of meals for families or just tallying hourly rates with the cost of groceries. Tafoya's single clients pay $300 to $400 for a week's worth of meals. A family of five can cash in on the economy of scale inherent in cook time and grocery costs, and eat for $500 to $600 per week.Cooking at a Clip
Tafoya's day starts with an animated trip to the market at 11 a.m. He bills clients half his hourly rate for shopping, and not a penny's wasted as he shoots his cart through open spaces, grabbing granola or a bunch of carrots as he rolls by. Attacking the store with a list of items tailored to the shelves' layout, he's exacting about the details, from the quality of ingredients to how they're packed in the insulated bag slung over his shoulder. "Is your flank steak butterflied or pounded?" he asks the meat clerk before having a pork loin cut to his specifications. "Some of the checkers know me and pack things the way I want. They're like, 'It's the weirdo chef!'" Tafoya quips.| Multitasking Meals | ||
Select the service that is right for you!
COMPARE ALL SERVICESAction Alerts PLUS
TRY IT FREEJim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
Product Features:
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Dividend Stock Advisor
TRY IT FREENew! $49.95/yr
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
Product Features:
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Stocks Under $10
TRY IT FREEDavid Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.
Product Features:
- Model portfolio
- Stocks trading below $10
- Intraday trade alerts
- Weekly roundups
Real Money
TRY IT FREE24/7 market commentary from Jim Cramer and 20+ veteran Wall Street gurus. Get access to the latest trading ideas on stocks, options, and ETFs as well as a real-time forum to see the pros exchanging their investment ideas.
Product Features:
- Jim Cramer + 20 Wall Street pros
- Intraday commentary & news
- Real-time trading forum
- Actionable trade ideas
Real Money Pro
TRY IT FREEAll of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
Product Features:
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Options Profits
TRY IT FREEOur options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
Product Features:
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV