Guys in Toyland

	Luxe Toys for Demanding Boys
	Photo: Ferrari Club of Arizona

As I arrived at JFK airport Monday morning, I wondered if my bleary-eyed flashbacks of cacti, balmy weather and the shiny chrome had been a desert apparition.

But that earthy cigar smell lingering on my coat brought the second annual Men's Luxury Toy Expo into focus.

Arizona, or "the new Florida," is like a giant sunroom, my cab driver had explained as he drove me to Glendale's University of Phoenix Stadium the previous morning. He pointed out the housing developments popping up like daisies along the road and was apologetic about the overcast sky. This sort of thing (clouds) almost never happens, he explained.

Its vast blue sky, lakes and endless stretches of desert road make Arizona the perfect state for joy riding, boating, off-roading and just about any adrenaline tweaking sport you can think of.

Close to 200 exhibitors at the toy expo this past weekend created the perfect oasis for these activities, under the guise of Procart Industries' slogan: "The only limitation is your wallet or your wife."

Retirees and celebrities "live here for the weather, for the golf ... and of course the basketball," says Gigi Rock, owner of Gigi Rock Productions, an event-coordinating company. "To keep them in this area ... [you have to] bring in toys that men really like, because they're the population."

Grinning exhibitors and expo attendees favored the term "up-and-coming" to describe host Maricopa County's demographic. Those in the real-estate business sported the widest grins.

Xanadu Goes Green

The attendees at the expo were nothing short of gentlemen to this (self-proclaimed) babe in boyland.

One example was George Bridges, former real estate broker and co-owner of Mobile West, a maker of custom electric golf carts, including Escalades and limos.

He bills his golf carts, which go up to 25 miles an hour, as environmentally sound alternatives to second cars. While Americans won't pass up the SUV, he says, they should still balance their karma. Besides, insurance is only $50 a year!

The gated communities and golf greens of nearby Scottsdale are a perfect market for Bridges, as is Westgate, a 6,500,000 square foot area near University of Phoenix stadium that Bridges dubbed the Tomorrowland of Arizona.

The Ellman Companies, he explains, have been busy planning this urban village which, once completed, will include restaurants, commerce centers and the Glendale Arena.

Bridges envisions Westgate residents carting around in eco-conscious cars that aren't difficult to park and are flashy to boot.

"[A person] can never [have to] leave the five-square-mile area in his little green enviro-car," says Bridges.

Events like this, it's apparent, are vital for anyone wanting a piece of the future-land market.

Sold on the Expo

FasTrak Auctions' first venture with the expo drew a crowd. (I was most envious of the bidder that purchased a guitar autographed by the Rolling Stones.)

	Choice Chopper

"Fat Boy!" yelled the caller. "No, no I was talking about the bike," he quickly added, addressing an insulted gentlemen in the first row.

Scottsdale resident and bidder John Tsaninos, owner of Procart Industries, said that he was here to see the latest and greatest. He had already bought a couple of Harleys the day before.

"This area used to be dairies and cotton fields," noted Lyle, another expo attendee. The auction prices were too high for his tastes, though. As the population goes up, so do the prices, he lamented, as a guy whose shirt proclaimed "Old Guys Rule" bid on a Corvette.

To view Annika Mengisen's video take of today's Top 1% segment, click here.