Amazon's Content Conundrum

But Amazon will have less control over those third-party suppliers, and company spokeswoman Smith told the AP that Amazon won't be able to prevent certain titles from being listed on the site.

As odd as it seems, it's a tough decision for Amazon. On the one hand, it needs high-margin media items and third-party sellers more than ever. But a few high-profile missteps could tarnish the enormous brand and goodwill the company has worked so hard to build.