Cramer's 'Mad Money' Recap: This Bud's for All

To differentiate between a great business that has lots of money to spend on ads and a company that just wants to make people think it is great but really doesn't have the money to spend on the ads, market players must do their homework, he stressed.

Instead of companies such as Garmin (GRMN Quote), which don't have historical success from Super Bowl ads, stick with Bud or Pepsi -- "two of the more consistently great advertisers," Cramer advised.

Moreover, even though Diamond Foods (DMND Quote), which also had a Super Bowl ad, doesn't deserve to be written off, its humorous ad shouldn't give Diamond as much of a boost because it's a smaller company than the others, he said.

Nevertheless, Cramer said he likes Diamond because it's expanding into the healthy snacks business, and he believes that the stock will travel higher.

The Super Bowl play doesn't necessarily entail buying the stocks that advertise during the game; rather, it entails doing homework on those companies and then deciding whether to buy.

Out of them all, he said he likes Bud the best.

Boomtown

People are scared that baby-boomer cash is dominating the market, but that fear is wrong, Cramer told viewers.

In fact, the baby boomers' desire to have "clear skin and hard bodies" is motivating them to save their cash, too, because they are convinced that they're going to live to be 100, he said.